Market Position
#2
In African safari segment
Price Index
1.08x
8% above market avg
Review Score
4.6
vs market avg 4.1
Win Rate
67%
vs tracked competitors
Competitor Overview
| Operator | Segment | Avg Price | Review Score | Est. Market Share | Trend |
|---|---|---|---|---|---|
|
Meta Tour
Us
|
Luxury / Adventure | R 38,500 |
★
4.6
|
|
▲ +2.1% |
|
Wilderness Trails Co.
|
Luxury | R 44,200 |
★
4.4
|
|
▼ -0.8% |
|
African Horizons
|
Mid-range | R 24,800 |
★
4.2
|
|
▲ +1.2% |
|
BushBack Adventures
|
Budget | R 14,500 |
★
3.9
|
|
— 0.0% |
|
Safari Express
|
Mid-range | R 29,100 |
★
4.0
|
|
▼ -0.5% |
Strengths & Gaps
Solid bars = Meta Tour · Faded bars = market average
Price Positioning by Destination
Cape Town & Winelands
Market avg: R 26,200
R 28,500
+8% above
Kruger Safari
Market avg: R 35,800
R 38,500
+7% above
Victoria Falls
Market avg: R 44,500
R 42,000
-5% below
Mozambique Coast
Market avg: R 29,800
R 31,200
+4% above
Rwanda Gorilla Trek
Market avg: R 58,000
R 56,000
-3% below
Intelligence Feed
Wilderness Trails Co. reduced Kruger packages by 8% this month — now R 40,600 vs our R 38,500.
2 days ago
African Horizons launched a 5-day Namibia budget package at R 18,900 — directly competing with our entry-level offering.
5 days ago
BushBack Adventures received 14 new TripAdvisor reviews this week (avg 4.3). Monitor for trend change.
1 week ago
No competitor currently offers a guided Lesotho pony-trekking package. Gap in the adventure segment.
2 weeks ago