Total Campaigns
18
All time
Active
3
Running now
Avg Open Rate
42%
Industry avg: 21%
Avg Click Rate
12%
Industry avg: 2.6%
| Campaign | Type | Audience | Sent | Opens | Clicks | Conversions | Status | Actions |
|---|---|---|---|---|---|---|---|---|
|
Winter Safari Specials Seasonal promotion |
Promotional | All (2,847) | Mar 15 |
1,245 43.7% |
342 12.0% |
14 bookings | Completed |
|
|
Easter Holiday Packages Family packages |
Seasonal | Families (892) | Mar 20 |
401 44.9% |
128 14.3% |
8 bookings | Active |
|
|
Agent Commission Update B2B communications |
B2B | Agents (24) | Mar 18 |
22 91.7% |
18 75.0% |
— | Completed |
|
|
New Package: Drakensberg Product launch |
Launch | Adventure (456) | Sched. Mar 28 | — | — | — | Scheduled |
|
|
Monthly Newsletter Mar March 2026 edition |
Newsletter | All (2,847) | Mar 1 |
982 34.5% |
215 7.5% |
6 bookings | Completed |
|
|
Repeat Guest Offer Win-back campaign |
Re-engagement | Past (1,234) | Feb 28 |
498 40.4% |
156 12.6% |
11 bookings | Completed |
|
|
Valentine's Day Special Couples experience |
Promotional | Couples (567) | Feb 10 |
312 55.0% |
98 17.3% |
9 bookings | Completed |
|
|
Welcome Series 3-email onboarding flow |
Automation | New Signups | Ongoing |
127 avg per email |
45 avg per email |
— | Active |
|
Audience Segments
All Customers
2,847
Repeat Guests
1,234
Families
892
Adventure Seekers
456
Luxury Travelers
312
Couples
567
Travel Agents
24
New Signups
Ongoing